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Pay
per click search engines are a highly effective way to attract low cost, targeted traffic to
your website. The best and most popular pay per click search engine is
Overture
(formally Goto.com)
The
huge success of Overture and other pay per click search engines in
providing low cost, targeted website traffic has encouraged the arrival of
several other pay per click search
engines. Often you can buy this search engine traffic for as little as 1
cent or 2 cents per click. Very popular search terms can cost much more on
popular pay per click search engines.
Top
place rankings on
Overture translate into top listings on leading web sites,
such as Yahoo!, America Online, MSN, Lycos, AltaVista and many
others! This exposure to 80%
of all active Internet users
brings you traffic. Many of the smaller pay per click search engines
are targeted to a niche group. This provides opportunities
for marketing your website directly to your target market.
Time
is Money
One of the
biggest advantages of utilizing the pay per click search engines is the
ability to have your site listed within a few days. The time frame
between submitting your website to the "free search engines" and
being listed can take anywhere from a week to over two months or even
longer.
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