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Does Your Ad
Copy Produce Results?
With
all the hype, graphics, flash, and web design, it still boils
down to the fact that words are what we convey our
message with. What words we choose, and how we organize
and present these words will determine your closing ratio.
It does not matter whether you are writing ad copy for email
marketing, or your site's description for search engines, or an
auto-responder message, or even your website's page copy.
All ad copy must have one goal in mind...Your Most Desired
Result, or MDR. You want the viewer of your message to
take action. Every word needs to have a purpose that
helps you achieve your MDR. Always keep in mind that you
are making a one on one presentation and you need to view your
ad copy from the reader's point of view.
Fortunately,
you do not have to re-invent the ad copy wheel. There are
a multitude of proven strategies that have worked as long as
there has been salespersons. We have grouped together an
impressive collection of writings from some of the most
successful ad copy writers of our time.
You will find it
very useful to read one, then write your ad copy, then
read
another, and rewrite your ad copy, and so forth. It's not
that difficult. Don't just download and forget, download and
read (several can be read in as little as 10-15 minutes) and
learn from the experts. Reread them every time you need to
write some ad copy.
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